Citizen Watch Company

The Citizen Watch Company is one of the world's largest manufacturers of watches. Citizen watches are worn by people all over the world and from all backgrounds.

Citizen Eco-Drive Silhouette Watch

The Citizen watch range is widely known for its marriage of high technology and styling. The watches incorporate many unique features that make them desirable as well as highly functional. Despite being at the forefront of time keeping technology, the Citizen brand has a long history.

The Citizen Watch Company started life in Japan, in 1918, as the Shokosha Watch Research Institute. It was not until 1924 that the name Citizen was used. The Citizen Watch website reports that the founders of the company chose the name Citizen as the name as the watches would be "close to the hearts of people everywhere". Shortly after this the company formally took the name The Citizen Watch Company.

The company prides itself on its position as a market leader and celebrates its achievements. The company developed the world's first ever voice recognition watch as well as the first ever professional divers watch with an electronic depth sensor. Citizen was also the company to develop the slimmest LCD watch that managed to combine performance with a need to reduce the bulk of the watch, making it comfortable to wear. These 'firsts' have continued with the Eco-Drive range of watches.

The Eco-Drive range by Citizen is renowned the world over for its use of light powered technology. The Eco-Drive range of watches never require new batteries and are powered using light. This makes the watches very environmentally friendly and means that spent batteries do not need to be disposed of. Watches in the Eco-Watch range are powered using light powered Japanese quartz movement which ensures excellent time keeping functionality.

The Eco-Drive range features watches for men and women. The range extends from high fashion dress watches through to rugged sports watches. Some of the models in the range include:

• Citizen Men's Eco-Drive Canvas Strap Watch #BM8180-03E – this is a black faced watch that is perfect for every day wear. The watch features a canvas strap and is water resistant to 100 meters. A useful feature of this model is the date and day function. This is useful for people who like a calendar feature included with their watch.

• Citizen Men's Eco-Drive Titanium Perpetual Calendar Chronograph Watch #BL5250-53L – this chronograph watch is created featuring a hard wearing and attractive titanium case and bracelet. The watch has a 1/20 second chronograph, measuring up to 60 minutes, a date indicator and other features such as a power saver function. The calendar automatically adjusts, taking into account leap years, and will be correct to the year 2100. It is also possible to manually adjust the watch, which is useful when changing time zones. This watch is water resistant to 200 meters.

• Citizen Women's Eco-Drive Silhouette Two-Tone Watch #EG2344-51A – this is a women's dress watch and combines quality styling with excellent functionality. The watch is two-tone and this makes it a highly adaptable fashion accessory as well as a time keeping device. The stainless steel watch band is elegant yet hard wearing. The watch is water resistant to a depth of 30 meters. A useful feature of this model is the power reserve feature. The watch has a 240 day power reserve. The Eco-Drive requires just three hours of light to fully charge.

Citizen watches are known throughout the world. The combination of quality and functionality makes watches from the Citizen Watch Company highly prized and from small beginnings the company is now one of the world's largest manufacturer of watches today..

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